about 45R
Since 1977, 45R has been dedicated to crafting artisanal clothing in Japan. The brand believes that people are the only ones who wear clothes on this earth, which inspires them to share the joy of creating and wearing durable, comfortable pieces that feel both new and familiar.
At the heart of 45R's monozukuri (clothesmaking) philosophy is a journey of exploration through materials and fabrics, with the aim of enriching customers’ everyday lives with "feel-good" garments.
Moving beyond fleeting fashion trends, 45R embraces nostalgia and values quality craftsmanship. Their focus on timeless designs ensures that each piece is made with refined quality, allowing products to be cherished and passed down through generations. This commitment conveys a luxurious yet casual style that seamlessly integrates into daily life.
Core of 45R
The Japan Blue – Ai indigo
Ai Indigo stands out for its exceptional quality and depth of colour, offering a rich, vintage hue that is both vibrant and long-lasting. Known for its resilience, this all-natural dye provides a unique aesthetic that evolves beautifully over time, making it a signature choice for 45R.
Denim Tale
In the 1980s, Shinji Takahashi, president of 45R, aimed to design unique jeans amid Japan's mass production limits. After overcoming challenges with factories and banks, he partnered with KAPITAL to create the first 100 pairs, propelling 45R into a brand that evolved in style and quality while solidifying denim as its signature.
Cherished items – T-shirt
The T-shirt is a fundamental piece of everyday wear for 45R, crafted from high-quality cotton for a soft, comfortable feel. At 45R, we cherish this staple as it embodies our commitment to quality and simplicity, making it an essential part of any wardrobe.
Cherished items – Bandana
Inspired by traditional Furoshiki cloth, functions as a scarf or headband while adding a decorative touch to accessories. 45R holds this item in high regard, valuing its versatility and cultural heritage.
45R in Hong Kong
Besides of garment making, 45R is fully committed to delivering exceptional shop design with unwavering passion and quality. From each piece of wood and brick to the fixtures and furniture, every detail is thoughtfully curated to tell a story that reflects the true essence and values of 45R. To achieve this vision, 45R partnered with the esteemed New Material Research Laboratory, a renowned architectural firm from Japan, to design the stores. This collaboration seamlessly integrates 45R’s products, creating a distinctive space and memorable experience for the brand towards every customer.
Star Street Flagship Store
Festival Walk store opened in 2024
Aesthetic on brand image
Through a special connection, 45R crossed paths with French photographer Olivier Kervern, marking the beginning of our season visuals. Using an old Japanese film camera, Olivier’s analog approach resonates beautifully with 45R’s own handcrafted spirit — together capturing images that feel like quiet scenes from a film. Taken place in different cities every season, the images portray a unique language and vibe to connect with customers.
