about ANTEPRIMA

ANTEPRIMA upholds quality and beauty to the highest standard; these core values continue to cement its success and continue to grow in the world’s most vibrant cities. In 1993, Izumi Ogino created the brand with a contemporary new face, her intuitive style and elegance appreciated in any situation. Designed and created for Intelligent, Confident, Feminine and Joyful women in all seasons, the brand has perfectly refined collections that channel a woman's worldly sophistication. 

A woman with an understated passion for creativity and luxury; an unerring eye for beauty that refuses to be held back by artificial boundaries or cultural lines. Izumi has captivated the fashion world since the brand's debut – as its name in Italian –at Milano Moda Donna in 1998. ANTEPRIMA continues to carry the love of exquisite quality which has been impressed by Izumi's childhood. This passion filters through the brand's fashion and accessories.

EXPLORE SS26 MILAN FASHION SHOW

EXPLORE FW26 MILAN FASHION SHOW

about IZUMI OGINO

ANTEPRIMA Founder & Creative Director

Born and raised in Tokyo, moved to Hong Kong in the 1980s. After leading the Far East distribution of an Italian brand to success, he established his own brand ANTEPRIMA in 1993. In 1998, she became the first Japanese woman to officially participate in a Milan collection, and since then she has continued to present her unique style at two shows a year. The hand-knitted wire bag that was introduced in the same year was highly praised as a symbolic item that combines adult playfulness with outstanding craftsmanship and is still loved all over the world. 


Currently active internationally as a creative director. In recent years, his collaboration shows with contemporary artists have become a hot topic and are attracting attention from all walks of life. Continuing to maintain a deep interest in contemporary art, she gains inspiration through galleries and art events and develops unique creations through the fusion of fashion and art through collaboration with artists.

ANTEPRIMA and Art

Continuing its ongoing dialogue between fashion and art, ANTEPRIMA has long collaborated with artists to create wearable art — transcending boundaries and inventing new forms of expression.

 

Over the years, ANTEPRIMA has partnered with an impressive array of contemporary artists, architects, and cultural icons, including Japanese sculptor Iwasaki Takahiro, Artist Izumi Kato, Photographer and filmmaker Mika Ninagawa, Italian architect-sculptor Marcello Morandini and more. 

Untitled, ©2019 Izumi Kato Untitled
Photo: Kei Okano, Courtesy of the Artist

Fall-Winter 2025 Milan Fashion Show - 
Collaboration with Japanese Artist Izumi Kato

Spring-Summer 2026 Milan Fashion Show - 
Collaboration with Japanese contemporary artist Iwasaki Takahiro

Out of Disorder (Coney Island), 2012

Photo: Courtesy of ANOMALY

Backstage at Spring-Summer 2026 Milan Fashion Show

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