ANTEPRIMA Presents “Daily Sparkle” Campaign

Starring KIM CHAEWON of LE SSERAFIM — A Celebration of Everyday Light and Joy

ANTEPRIMA proudly presents “Daily Sparkle,” its Spring-Summer 2026 Standard WIREBAG campaign starring KIM CHAEWON, from the internationally influential K‑pop group, LE SSERAFIM. Launching globally on May 14, the campaign marks ANTEPRIMA’s second collaboration with KIM CHAEWON, continuing their shared vision of modern elegance with a brighter, more joyful feel.

 

“Daily Sparkle” captures the magical moment when the ordinary becomes extraordinary. Rooted in the light‑reflecting beauty of ANTEPRIMA’s iconic WIREBAGS, the campaign presents the bag as more than an accessory—it is a source of daily magic. Lightweight yet expressive, luminous yet effortless, the WIREBAGS bring confidence, charm, and a subtle glow to everyday life. With KIM CHAEWON as the radiant muse, dressed in selected looks from ANTEPRIMA’s Spring-Summer 2026 runway collection, the narrative illustrates how a touch of sparkle can transform simple moments into expressions of effortless chic.

A Striking New Summer Statement: 
LUCCHETTO II WIREBAG Unveiled in a New Silhouette

KIM CHAEWON appears in a soft pink look, 

showcasing the new LUCCHETTO II WIREBAG along with Motivo Italia WIREBAG Charms.

As early summer approaches, ANTEPRIMA introduces a refined evolution of its iconic LUCCHETTO II WIREBAG, celebrated for its signature turn-lock closure. The new LUCCHETTO II is reimagined in a sleek cylindrical silhouette, blending the maison’s artisanal heritage with a contemporary spirit.

 

Available in two thoughtfully designed sizes and equipped with an innovative adjustable wire strap, the bag transitions seamlessly from shoulder to crossbody wear, balancing practicality with refined style.

 

ANTEPRIMA also presents a playful selection of Motivo Italia WIREBAG Charms, featuring motifs such as pizza and espresso. These charming accessories translate the spirit of Italian lifestyle into delicate design accents, adding a whimsical touch and a vibrant summer mood to the bags.

The Art of Mini WIREBAGS – BOXXIE WIREBAG and CONFETTO WIREBAG

In this campaign, KIM CHAEWON also presents the mini bag designs BOXXIE WIREBAG and CONFETTO WIREBAG, seamlessly blending the brand’s iconic shimmering craftsmanship with a youthful, modern design language. The result is a fresh expression of style that balances playfulness, elegance, and contemporary attitude.

 

Defined by its clean, compact silhouette, the BOXXIE WIREBAG makes a confident statement, showcasing a vibrant and youthful modern aesthetic. In contrast, the CONFETTO WIREBAG features softer lines and refined textures, echoing femininity while adding delicate highlights to everyday styling.

BOXXIE WIREBAG

CONFETTO WIREBAG

This Summer’s Most Uplifting Fashion Must-Have: 
TWIST WIREBAG in New Iridescent Galaxy Tones

The beloved TWIST WIREBAG returns this season in the new “Stella” color palette, inspired by a starry night sky. As light and motion shift, the bag reveals dreamlike, layered color reflections. Its signature twisted design creates a sculptural silhouette with a contemporary edge. The compact size is ideal for light summer outings, balancing functionality with statement-making style.

Twist Wirebag Small HK$2,495

Twist Wirebag Medium HK$3,295

STANDARD WIREBAG: The Versatile Summer Styling Essential

As a signature brand icon, the STANDARD series returns this season in luminous iridescent hues. Featuring a clean square silhouette and a softly contoured teardrop shape, both styles pair effortlessly with a wide range of looks. From weekend coffee dates to summer getaways, these versatile designs move seamlessly from one occasion to the next.

Standard Miniatura Wirebag HK$1,995

 Standard Teardrop Wirebag HK$1,995

STANDARD Z WIREBAG: A Balance of Refinement and Functionality

Standard Z Wirebag HK$2,995

The STANDARD Z CROSSBODY continues the brand’s elegant DNA while introducing a modern zip closure for enhanced practicality. The hands-free crossbody design is suited for urban exploration and travel, making it a summer essential that perfectly balances fashion and function.

CONNECT WITH US