ANTEPRIMA Spring-Summer 2025

Imperfection and Innocent Mind of Beauty

ANTEPRIMA Spring-Summer 2025 collection draws inspiration from the concept of "Restorative Realms”, seeking to establish equilibrium in an ever-changing world. Creative Director Izumi Ogino invited New York-based Artist Mika Tajima as a collaborator. Tajima's evocative artwork and philosophical insights shape the season’s concept, blending art and fashion into a seamless narrative. The theme, "Imperfection and Innocent Mind of Beauty," captures the pursuit of joy and hope in life's ephemeral moments, reflecting Tajima’s exploration of the interplay between technology and human experience.

Amidst the chaos of modern life, ANTEPRIMA SS25 collection offers a moment of tranquility and reprieve, with minimalist designs and understated elegance that speak volumes in their simplicity. Using different layer of the material, play with transparency and gradation color to add the fun and twist. It embodies a harmonious fusion of nature-inspired design, profound introspection, and optimistic creativity, inviting wearers to embrace their humanity and find solace in the beauty of the world around them.

#ImperfectionOfBeauty

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