ANTEPRIMA SPRING-SUMMER 2024

COLLABORATION with BEA BONGIASCA

EVOKE HARAJUKU'S POP SPIRIT WITH EXTRAVAGANT KAWAII STYLE”

ANTEPRIMA, the renowned purveyor of contemporary fashion, proudly announces an electrifying collaboration with Bea Bongiasca, the visionary jewelry designer from Italy. Introducing the ANTEPRIMA x Bea Bongiasca Collection, a mesmerizing fusion of meticulously crafted WIREBAGs and accessories, radiating with vibrant colors and contemporary allure. Also this collaboration symbolize the integration of the Milan and Tokyo, where both city represent the endless wellspring of inspiration, fashion, pop culture and art.

In this unprecedented partnership, ANTEPRIMA fearlessly embraces innovation, while Bea Bongiasca lends her unique perspective to redefine the brand's identity. Together, they boldly push the boundaries of creativity, reshaping the landscape of modern fashion with their transformative designs. The extravagant Kawaii style with Bea and ANTEPRIMA’s combination of organic shapes, colourful palette, which calling for a new generation that looks and feels like a fun time.

Inspired by Bea Bongiasca's own vibrant nature, the collection exudes joy, individuality, and evoke the spirit of Harajuku - colorful, loud, flashy, and growing outward, consuming everything in its path.

ANTEPRIMA x Bea Bongiasca STANDARD MINIATURA WIREBAG

With its bold and vibrant designs, the Spring-Summer 2024 WIREBAG and Accessories Collection from ANTEPRIMA x Bea Bongiasca beckons individuals to embark on a journey of self-expression. At the forefront of this collaboration stands the timeless STANDARD MINIATURA, this iconic piece is a symphony of color, primarily composed of three vibrant hues, injecting a playful and energetic charm into any ensemble.

An exemplary fusion of form and function, the bag features distinctive round pattern wire braid embellishments, strategically placed to accentuate its aesthetic appeal. The smaller embellishment graces the upper portion of the bag, while the larger counterpart adorns the bottom, perfectly complementing the two-color pattern of the wire strap.

For the wire strap, it boasts a unique combination of two elements. Firstly, it features multiple circles that can be buttoned up, adding a playful twist to the design. Secondly, it incorporates a twist wire element, further enhancing its visual appeal. Versatile for any occasion, it comes with a convenient handle that can be used to carry it as a handbag or effortlessly slung across the body for a chic and stylish look.

ANTEPRIMA x Bea Bongiasca wire phone strap

Beyond the iconic wire bags, this collection introduces a must-have accessory: the phone strap, a game-changer in accessorizing. With two differently colored mini pouches in round shape—the phone strap combines practicality with elegance. Crafted with precision, these mini pouches offer additional storage for essentials like air-pods, keys, earphones, lip balm, or even small cards. Say goodbye to bulky wallets and embrace the convenience of carrying your essentials hands-free.

The phone straps in the ANTERPIMA x Bea Bongiasca Collection are not just functional—they're fashion statements. Designed to elevate your phone and overall look, these straps provide a personalized accessory that reflects your unique style and preferences. With their elegant embellishments and visual appeal, each phone strap becomes a true statement piece, adding a touch of sophistication to your everyday carry.