Spring–Summer 2025 Standard WIREBAG Campaign

Featuring KIM CHAEWON of LE SSERAFIM

Effortless Luxury for Everyday Joy – Designed to Shine Anywhere

ANTEPRIMA is excited to unveil its enchanting Spring-Summer 2025 Standard WIREBAG campaign, “Summer Dream in Color”, featuring KIM CHAEWON, a prominent member of the internationally acclaimed K-pop group, LE SSERAFIM. This captivating campaign celebrates the joy of self-expression, blending vibrant energy and playful femininity, perfectly highlighted by ANTEPRIMA’s iconic standard WIREBAGS. 


KIM CHAEWON brings a charismatic presence and modern sensibility to the campaign, embodying the effortless elegance that defines the ANTEPRIMA woman. As the group’s captivating leader, her natural allure and versatility enhance the narrative, offering an authentic expression of the brand’s vision—where timeless sophistication meets contemporary style. 

twist wirebag

step into a vibrant, joyful celebration of summer guided by KIM CHAEWON of LE SSERAFIM

TWIST, PB25FP64L5 in Argento

Inspired by geometric patterns, the TWIST BAG collection, with its unique 3D design, leaves a lasting impression; combined with various classic colors, it radiates dazzling brilliance in different shades.

HK$3,295.00
HK$3,295.00
HK$3,295.00
HK$3,295.00

TWIST, PB25FP63K9 in Lavandagento

A mini version of TWIST WIREBAG to carry the essentials with a lightweight geometric design. New addition to the TWIST family in MAY 2025.

HK$2,495.00
HK$2,495.00
HK$2,495.00
HK$2,495.00

This season’s campaign embraces the spirit of joyful self-expression, infused with playful femininity and vibrant energy. ANTEPRIMA’s iconic Standard WIREBAG is reimagined in a fresh palette of tone-on-tone hues and summer-inspired motifs, set against a refined backdrop that evokes the lightness and charm of the season. 

Join us in ANTEPRIMA WIREBAG SUMMER MARKET, 

to discover the latest MINI TWIST BAG collection and more tropical surprises, exclusively at 1/F, Hysan Place, Causeway Bay for limited time.