THE DENIM COLLECTION
Out now: Marimekko Maridenim
Introducing Maridenim: a collection of classic denim pieces that meet the bold prints and colors of Marimekko.
For anybody, any moment and any pattern.
Choose from 3 feel-good fits of jeans and an iconic Unikko set.
Whether you dress them with heels or fix them with flats, each piece promises years of joy.
And we mean years. We designed Maridenim to be a hardworking wardrobe staple. The jeans are crafted for extended use, made to be made again in a circular fashion.
Following the Jeans Redesign guidelines from the Ellen MacArthur Foundation, we use mono-material cotton (80% organic and 20% recycled) and removable buttons.
And when it’s time to say goodbye to your Maridenim, give them a new life by donating to a recycling center or passing them on to a friend.
Want to learn more about our sustainability journey?
Meet the fits
FIT 1
Barrel jeans
A versatile mid-rise style with a curved leg. Cropped and slim at the ankle. Choose from mid-indigo, black or our iconic Unikko print, complete with a matching denim shirt.
FIT 2
Wide jeans
The modern wide leg. High waist. Full length. Relaxed through the thigh. Ready to be dressed up or pared down in mid-indigo and black.
FIT 3
Straight jeans
Meet the classic. A slim, high-waist, full-length cut to wear everywhere, with everything. Pick from light indigo or washed black.
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Denim that is made to be made again
Our jeans collection, Marimekko Maridenim, is designed by following Ellen MacArthur Foundation’s Jeans Redesign guidelines, which are publicly available for the fashion industry to use.
Based on the principles of a circular economy, The Jeans Redesign guidelines were developed with input from 80 experts across industry, academia and NGOs to encourage leading brands, mills, and manufacturers to transform the way jeans are designed—towards a world where products are designed to be:
- Used more
- Made to be made again
- Crafted from safe and recycled or renewable inputs.
The Marimekko Maridenim collection follows The Jeans Redesign guidelines by working with mono-material cotton with no stretch, of which 80% is organic cotton and 20% recycled cotton. Maridenim jeans are made with minimal use of hardware, including the use of removable buttons and no rivets. The hardware is not finished with electroplating, as per the recommendations by The Jeans Redesign guidelines. Both the wash, finish and chemical use of the garments follow the guidelines, including abstaining from traditional stone washing or the use of potassium permanganate. Instead, we use, for example, laser technology, E-Flow steam washing and ozone washing. The technology used is selected according to the desired appearance of the product.
For full transparency, our products are made entirely in Turkey, from the cotton to the mill and garment factory. Both the fabric mill and the factory are members of the Ellen MacArthur Jeans Redesign program.
